New Report: Content Marketing Performance – A Framework to Measure Real Business Impact

A Framework to Measure Real Business Impact

It’s safe to say that in 2015, the vast majority of businesses are creating content for marketing (B2C 77%, B2B 86%) 2015 CMI/MarketingProfs.

But to what end?

Content can create impact for a business in many ways, including boosting reputation, increasing revenue, improving operational efficiencies or growing the value of the brand.

Unfortunately, most companies are chasing ROI instead of planning for measuring the full spectrum of value content can deliver for a business.

Content and Influencer Marketing is A Powerful Way to Grow Your Business

Content and Influencer Marketing is A Powerful Way to Grow Your Business

A never ending stream of high quality content simply isn’t sustainable for most organizations. But what if Marketers could tap into a rich source of content optimized for engagement, sharing and action?

This is the promise of co-created content and participation marketing. Not limited to influencers, participation marketing is to partner with others to create content that the community they are a part of would find useful. These co-creation partners might be existing customers, industry influentials, other connected businesses and individuals or even prospective customers.

"A brandividual is popular. An influencer is effective at creating popularity."

The B’s in B2B Are People Too – A More Human Approach to Business Marketing

A More Human Approach to Business Marketing

Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing has attracted a lot of play in the B2B marketing conversation and rightly so.

While there are many changes and trends to consider to stay ahead in the B2B marketing game (paid, earned, owned and shared media for example) the thing that unites departments, tactics and technologies is common ground and common goals. By viewing B2B marketing from the buyer’s perspective,